With the upgrading of consumption, more and more consumers are no longer satisfied with “fitting” when buying shoes, but are beginning to pursue a “just right” comfortable experience.
Have you ever had this trouble: you tried on shoes and thought they were okay, but your feet hurt after wearing them for an hour or two?
This is actually caused by the mismatch between the shoe shape and the foot shape. Nowadays, a high-tech device, the 3D foot scanner, is quietly entering more and more shoe stores, completely changing the traditional way of trying on shoes.
What is a 3D foot scanner?
Simply put, a 3D foot scanner is a device used to “photograph” your foot shape.
Through laser or infrared sensors, it can quickly scan your feet in a few seconds, generate accurate 3D models, and measure data in multiple dimensions including foot length, foot width, arch height, instep height, foot type category, etc. Compared with traditional foot size measurement, it is more scientific, more accurate, and more personalized.
Why do shoe stores introduce 3D foot scanners?
Improve customer experience and enhance professionalism
When customers walk into a shoe store, the first step is to experience the “foot shape analysis” brought by technology, which is not only novel but also particularly ceremonial.
Recommending shoes through data analysis makes consumers feel that “you really understand my feet”, and the sense of professionalism is instantly full!
Accurate recommendation, reduce return and exchange rate
Especially for high-end sports shoes, functional shoes, customized shoes and other categories, foot shape matching is crucial.
The data after 3D scanning can help sales staff recommend suitable shoes and sizes more accurately, greatly reducing the return and exchange problems caused by inappropriate feet.
Promote personalized customization services
More and more consumers are willing to pay for “customization”. Shoe stores can provide services such as measuring and customizing insoles and customized shoes based on scanning data, which will increase the average customer price and enhance brand stickiness.
Data precipitation, create member portraits
Foot data can also be connected with the membership system to establish a unique “foot shape file” for each customer, so that they can “find the right seat” no matter whether they buy shoes online or offline in the future. The more data, the more accurate the recommendation, and the higher the repurchase.
So, will customers buy it?
The answer is yes. Modern consumers pay more and more attention to experience and health. For the elderly, sports enthusiasts, pregnant women, long-term standing workers and other groups, a pair of shoes that really fit is not only comfortable, but also protective. For young people who pursue fashion and technology, 3D scanning is not only practical, but also “fresh” and “cool”.
3D foot scanners are not “gimmicks”, but a practical tool that truly improves user experience, improves sales efficiency, and promotes brand upgrades.
It can not only help customers find shoes that really suit them, but also help shoe stores provide services and marketing more intelligently and accurately.
